VERONA, WI - August 30, 2011 – The Wisconsin Livestock Identification Consortium will be giving away the New Allflex RS340 Reader at World Dairy Expo, October 4-8th, 2011. Producers can sign up to win by visiting the Livestock Vantage booth, number 4427 in the Exhibition Hall (EH4427), during show hours.

The Allflex RS340 Reader is provided courtesy of Allflex USA and has many great features to simplify your daily herd management tasks. The new reader has portable, cord-free capabilities, updated shock and water resistance features, and can store over 3,200 ID’s. More information on this reader, electronic ID tags, and other products can be found at www.allflexusa.com.

Pam Jahnke will also be making an appearance in the Livestock Vantage booth, brought to you by Wisconsin Livestock Identification Consortium. The Fabulous Farm Babe will be in the booth from 9am until Noon on Thursday, October 6th.

The mission of the Wisconsin Livestock Identification Consortium is to create a secure livestock identification system to protect animal health and market access, and to offer opportunities that enhance the marketability of Wisconsin livestock products. Representing more than fifty businesses, organizations and livestock producer associations, WLIC draws upon the collective strength of its diverse membership to help strengthen and advance animal disease traceability in Wisconsin and the nation as a whole. To learn more about WLIC visit www.wiid.org.