VERONA, WI - September 27, 2011 – In addition to the Allflex RS340 Reader being given away at this year’s World Dairy Expo, WLIC will also be giving away the new Lookup LightningROD reader from I.D.ology. Producers can sign up to win the LightningROD reader by visiting the Livestock Vantage booth, EH4427, or at the I.D.ology booth, EH4309, during show hours.

The I.D.ology Lookup LightningROD Reader has the unique feature that the operator is able to preload the reader memory with 2000 IDs both visual and EID together with the event or treatment for that day as well as the pen that the animal should be in. This speeds up locating animals requiring treatment with a very noticeable vibration of the hand-grip as each animal is located.

With its long 12-hour battery life the operator doesn’t need to carry a spare set of batteries to recharge the reader part way through the work day. This enables true one-piece operation without extra pieces to misplace.

The Lookup Reader is the first task oriented reader built to organize tasks and provide a treated and not treated list for the operator when he or she returns to the office. Since it is wireless and has a large easily read LCD screen that is sealed against moisture it rapidly becomes an indispensable tool for operating a modern dairy. Additional information can be found at www.id-ology.com.

The mission of the Wisconsin Livestock Identification Consortium is to create a secure livestock identification system to protect animal health and market access, and to offer opportunities that enhance the marketability of Wisconsin livestock products. Representing more than fifty businesses, organizations and livestock producer associations, WLIC draws upon the collective strength of its diverse membership to help strengthen and advance animal disease traceability in Wisconsin and the nation as a whole. To learn more about WLIC visit www.wiid.org.

This update reflects changes made to a previous press release located here: http://www.wiid.org/news/rfid-reader-giveaway-world-dairy-expo